Brand collage

The Moor at Marina Bay

The Moor at Marina Bay is a Tribute Portfolio hotel within Marriott’s independent collection of brands. Located in Fort Lauderdale, this boutique hotel is inspired by Marina Bay’s maritime way of life and revered boating culture. Norris Design led the branding process from strategy through identity, paying tribute to the camaraderie shared by crew and wayfarers alike. The brand name and logo were inspired by the transition between vessel and inland adventure, balancing the pull of the water with the discoveries waiting on shore. The hotel’s identity is designed to feel social, spirited and connected to the yachting capital of the world.

Fort Lauderdale, Florida

150 Keys

Discovery
Naming
Brand Strategy
Brand Identity
Collateral Design

branded wax stamp
branded glass
branded hotel keychain
branded blanket
branded bucket hat
branded pillow