Hotel Celare

Hotel Celare is a Tribute Portfolio property within Marriott’s independent collection of hotels. Located in Cincinnati, Ohio next to the university, this boutique hotel was crafted to spark curiosity for locals and guests alike. Norris Design led the branding process from strategy through activation, beginning with competitive research and guest profile development that uncovered a big idea centered on curiosity. Inspired by the freedom of trying and learning that defines the college experience, the brand encourages guests to explore untold stories. The name, rooted in the idea of hiding or concealing, became a cue to seek more, while the identity hints at revelation and discovery throughout the guest experience. Learn more here.