The Bridges

Tucson, Arizona

The Bridges is a vibrant mixed-use village with a variety of unique lifestyle districts bringing all of Tucson together. Each district has a distinct personality and primary use ranging from commerce, to residential, to innovation and education. Our brand strategy created a richer story that brought each district closer together, combining them to form a community where anything is possible because there’s a bridge to everything. At The Bridges eclectic is cool, diversity is celebrated and curiosity leads to cultural fusion. This spirited brand strategy led to a reimagined logo, a vibrant new color palette and a thoughtfully crafted masterbrand/sub-brand architecture that all represent daily life at The Bridges — a place with a dynamic mix of culture, community, and commercial opportunity.


  • Identity Design
  • Video Production


  • Neighborhood Park