The Brands

Loveland, Colorado

Leveraging its adjacency to the Budweiser Events Center and the Ft. Collins-Loveland Airport, The Brands is a 3.3 million square foot retail and entertainment districts located on 320 acres that straddle the line between Loveland and Windsor, Colorado. The range of uses includes retail, commercial, entertainment, multifamily residential, food service and office, with a highly visible lifestyle center as its focal point. Norris Design provided initial site planning services, generating a variety of plans to fit the client’s program for the site. Initial designs were rendered in a variety of media, include hand-rendered site plans and mixed media perspective renderings. Site rezoning was required in both Loveland and Windsor as part of the planning process. Norris Design continues site planning for individual development sites within the broader development, working in concert with other team members through the development process.


  • Planning
  • Conceptual Design
  • Entitlements/Zoning
  • 3D Visualization


  • Event Space
  • Parking
  • Signage/Monumentation