Foote’s Rest:
A Tribute Portfolio Hotel

Foote’s Rest, a Tribute Portfolio Hotel, is an inviting mountain retreat created to inspire adventure and welcome community. Here, guests are treated like family. Stories are legacies in the making. New discoveries await in all directions. And every journey is celebrated by a warm fire with the fun-loving spirit of Frisco. In partnership with the Foote family, Marriott International, Tryba Architects and Greenwood Hospitality, we created a brand identity and user experience that honored the history of Frisco and the Foote family, took into consideration the unique Tribute Portfolio guest mindset and portfolio requirements, and reestablished this iconic Main Street block as the hearth of Frisco.


Foote’s Rest


Frisco, Colorado


Brand Strategy & Positioning
Brand Identity (Verbal & Visual)
Amenity & Restaurant Identity Development
Brand Consultation with Interior Design & Operations Team

The warm embrace of the Foote family home is re-imagined as a lively community heartbeat in Frisco, a sanctuary where every story is welcome and everyone has a seat by our fire.

Purposeful brand pillars inform how the brand purpose comes to life on property, from the built environment to the service approach.

The logo and visual identity capture the beauty and history of Frisco and inspire both adventure and community through warm tones, wood textures, and typography inspired by miner’s grit.