Foote’s Rest, a Tribute Portfolio Hotel, is an inviting mountain retreat created to inspire adventure and welcome community. Here, guests are treated like family. Stories are legacies in the making. New discoveries await in all directions. And every journey is celebrated by a warm fire with the fun-loving spirit of Frisco. In partnership with the Foote family, Marriott International, Tryba Architects and Greenwood Hospitality, we created a brand identity and user experience that honored the history of Frisco and the Foote family, took into consideration the unique Tribute Portfolio guest mindset and portfolio requirements, and reestablished this iconic Main Street block as the hearth of Frisco.
Brand Strategy & Positioning
Brand Identity (Verbal & Visual)
Amenity & Restaurant Identity Development
Brand Consultation with
Interior Design & Operations Team