Wildroot

Wildroot is an upscale residential community in the hills of Missoula, Montana. Surrounded by the Bitterroot Range, the community offers luxury estates, townhomes and apartments that feel intertwined with the land. Natural materials, panoramic views and expansive open spaces frame a community with an elevated perspective: modern Montana, refined but never removed from nature. Norris Design’s brand was inspired by the site’s topographic map, using its lines to inform the logo and connect the identity back to the land. A landscape-informed palette, patterns, collateral, signage and wayfinding create a cohesive brand that feels luxurious, adventurous and rooted in place.