Westracks

What began as a planning effort centered on Dinosaur Ridge evolved into a broader opportunity to connect and define a larger recreation area within Jefferson County. Working with Jefferson County Open Space, the team developed a Preliminary Master Plan that identified the missing links between key destinations including Dinosaur Ridge, Matthews/Winters Park and the William F. Hayden Park at Green Mountain West Trailhead. As the larger network took shape, the work expanded beyond physical connections to include the identity and branding of the recreation area itself. The result created a clearer framework for how these distinct destinations could function as one connected experience, while the Westracks brand invites guests to explore tracks of all kinds and discover the adventures waiting for them across all 25,000 acres.