young girl reaching up for ice cream

Solaire

Solaire is a sunny, smile-inducing 262-acre community in Marana, Arizona, designed to brighten each day. Five citrus-inspired neighborhoods bring a vibrant twist to daily life through mid-century modern architecture, cheerful parks and breezy connections. Norris Design’s brand strategy centers on the Sweet Life, adding zest, warmth and joy to the community experience. A bold yet playful identity, anchored by a contemporary wordmark and radiant Citrus Sunburst icon, evokes both sunshine and citrus fruit. Fresh neighborhood hues, a vibrant color palette and Playful Twist graphics extend the brand from logo to landscape, creating a place where joy is always in season.

Marana, Arizona

262 Acres

Discovery
Naming
Brand Strategy
Brand Identity
Collateral Design

 

social media mockup
branded lemonade glasses
branded doormat
branded poster series
branded cornhole board
branded bike sign
iphone screen