February 14, 2014
6 projects Norris Design was a part of won significant awards through the nation's largest awards program for sales and marketing professionals and communities, The Nationals
, sponsored by the National Association of Home Builders (NAHB)
National Sales and Marketing Council. The awards pay tribute to housing industry professionals for excellence in sales and marketing.
Now in its 33rd year, The Nationals pays tribute to superior sales and marketing achievements by individual professionals, home builders and associates, and sales and marketing councils.
The nation's largest competition for sales and marketing professionals and communities, The Nationals showcases winners in distinguished national, regional, and local publications.
The competition is presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB), along with Wells Fargo Home Loans. Preferred sponsors include major building product manufacturers, financial institutions, homebuilders and developers, architects, and associates in real estate.
The Nationals? Awards ceremony is one of the highlights for the NAHB's annual International Builders' Show (IBS), an exposition and conference that routinely attracts more than 75,000 building industry professionals. The Nationals gala celebration draws more than 600 attendees who gather for a black-tie, multimedia gala at IBS. With its striking, Academy Award-style statuettes for Gold winners, handsome plaques for both Silver and Regional winners, and feature displays of all finalists are among the highlights.
Selected winners are also spotlighted by local, regional, and national publications covering the housing industry as part of ongoing features on industry pacesetters, as well as quality coverage in Sales & Marketing Ideas Magazine.
Today's competition reflects years of improvements and refinements affected by the NSMC and The Nationals? advisory group to ensure categories are up to date and relevant to all regions in the United States. Originating in 1982 as the MIRM Awards, the program now known as The Nationals? sustains the commitment to innovation, imagination, and marketing flair that has always characterized the competition's winners since the inception of the competition. Inaugurated by NAHB's Institute of Residential Marketing (IRM), the MIRM Awards established superlative standards of performance that The Nationals? proudly upholds today.
The largest competition in the nation for new-home sales and marketing professionals and communities, The Nationals is also the most prestigious, in part because it is national in scope, and categories are effectively linked to real-world marketing strategies and challenges. Award categories are regularly refined with new opportunities made available in response to feedback from the Sales and Marketing Councils (SMCs) across the country. After careful consideration, new and refined categories join those with proven relevance.
Category types include:
Websites (introduced in 1998)
Model complex landscape design
The Nationals also recognizes Community of the Year achievements, with winners selected from affordable, attached, and detached project categories. Individual sales and marketing pros are eligible in five special achievement categories, as are Sales and Marketing Councils throughout the country.
In conjunction with The Nationals, Legends of Residential Marketing are honored for significant contributions to the industry over time. The select group honored as Legends demonstrate exceptional creativity and innovation in new-home marketing, and are rightly celebrated at The Nationals? awards ceremony.
Winners of The Nationals emerge from a painstaking three-day judging process that includes evaluation by some of the industry's finest marketing professionals, representing a wide range of disciplines and a geographic cross section. Architects and builders join marketing colleagues in the judging panels along with market-research consultants, trade publishers, and senior editors. All are committed to fair and full attention to each entrant.
Click here to view all the winners
Norris Design's winning projects:
- Gold for Best Clubhouse
- Gold award for Best Architectural Design of a SF Detached Home
- Silver for Best Interior Merchandising of a Model
- Gold awards for Best Overall Ad Campaign and Best Print Campaign
- Silver award for best website; Silver award for Best Signage
- Silver award for Best Ad, Silver for Best Internet Marketing Program
- Silver award for Best Masterplanned Community of the Year
- Silver Award for Best Commercial
Montecito at RidgeGate
- Silver award for Best Interior Merchandising
- Silver award for best radio commercial
- Silver award for best Sales/Info Center
- Silver award for Best special promotion